bronchure - FSD Africa

FSD Africa Communication
Strategy 2024 - 2025

Communicating for Impact

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Redefining our approach

We’re evolving to impact-led storytelling, centering on four cross-pillar campaigns and
leveraging innovative communication strategies to amplify our message and influence.

Campaign 1

Impact-led storytelling

Campaign 2

Cross-pillar campaigns

Campaign 3

Innovative communication methods

Campaign 4

Stakeholder engagement

Talk about outcomes
rather than processes

Explain the problem and how we are solving it

Demonstrate impact with case studies and evidence

Put beneficiaries front and centre

Underpinned by a strong, unifying narrative about how we work

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Pillar strategies

Focusing on how we communicate across our four Pillars

Capital markets

Emphasizing transactions, pipeline development, market-building initiatives (EABX/ESX), gender/green bonds, innovative climate finance structures (KCEF, ACORN), and thought leadership (APSN/PAFMA).

Risk & resilience

Large partnerships, transaction development, market innovation, and regulatory capacity building.

Early-stage finance

Supporting innovative start-ups, leveraging Africa’s talent, and crowding in climate finance for green growth.

FSDAi

Investment in financial instruments and intermediaries accelerating green economic growth in Africa.

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