Leaders in the financial sector are under constant pressure and scrutiny to ensure the sustainability and profitability of their institutions. Executive coaching is fast becoming a critical tool globally to support leaders to achieve impact on business performance.

Executive coaching is the delivery of structured one-to-one support, usually by conversation, by professional Executive Coaches to enable leaders to achieve specific organisational or leadership objectives over a defined period; and it closes the gap between potential and performance and enables the individual to optimise their contribution to the organisation.

This publication presents the case of The Jubilee Insurance Company of Kenya that has made the strategic decision to invest intentionally in the development of a coaching culture through a three-phased leadership development programme. Jubilee Kenya’s leadership is determined to cultivate a coaching culture that will enhance employee productivity and commitment, and contribute to business performance.