FSD Africa is seeking to undertake the development of a new corporate website to strengthen its digital presence, enhance stakeholder engagement, and better communicate its impact across Africa’s financial sector. As the organisation’s work has expanded across multiple thematic areas and partnerships, there is a growing need for a platform that presents this work in a clear, accessible, and compelling manner.

The current website is largely organised around internal structures, making it less intuitive for external audiences to navigate and engage with the organisation’s work. In addition, limitations in content flexibility, discoverability, and integration with digital tools have reduced its effectiveness as a dynamic communications and knowledge-sharing platform.

In response, FSD Africa is transitioning toward an audience-first, story-led, and impact-driven website architecture, organised around the needs, questions, and priorities of external stakeholders and audiences rather than internal organisational structures. The new website will prioritise storytelling and intuitive navigation, enabling diverse audiences such as partners, policymakers, and investors to better understand and engage with the organisation’s work.